February 4, 2014 - FOR IMMEDIATE RELEASE
Welcome to “24-Hour Town”, a temporary city of mountain bikers that never sleeps; a destination where people from around the country travel to escape the cold and snowy northern winters and bask in the beautiful Sonoran Desert weather on a 16.1-mile course that flows effortlessly through glorious desert flora. The 2014 edition of the 24 Hours in the Old Pueblo sold out faster than ever before, taking only 39 days to fill up (as compared to 80 days in 2013). Registration closed on December 17, 2012, a full two months ahead of the event.
World-class mountain bike talent scheduled to attend includes Todd Wells, Rebecca Rusch and Chloe Woodruff, all three of whom will ride on an Arizona High School Mountain Bike League team of student athletes. In addition to providing wisdom and inspiration, Wells, Rusch and Woodruff will impart their invaluable experience and knowledge of training secrets, riding skills and healthy eating to the future of mountain biking. This year’s #24HOP is dedicated to Sal Ruibal, a journalist who put mountain biking in front of Americans for 23 years during his time at USA Today and many other publications. And Sal is no stranger to endurance mountain biking, having finished 5th in his class at the Solo 24 Hour World Championships.
For the eighth consecutive year, the 24 Hours in the Old Pueblo is the largest 24-hour mountain bike event in the USA. But the event itself is just one facet of what Epic Rides President Todd Sadow describes as “the mountain biker’s Burning Man”; with 24-Hour Town suddenly emerging from the desert with tents, campers and RVs, forming a temporary city of more than 4,000 spectators and participants.
The event Expo Area features dozens of popular industry brands like Sierra Nevada, Moots, Fair Wheel Bicycles, NiteRider Technical Lighting Systems, CamelBak, GU Energy Labs and more. The Cirrus Visual Communication riders lounge welcomes all participants with a place to relax and chat with new friends between laps. For those who like to get their groove on, 24 Hours of DJ’s provided by 91.3 KXCI Community Radio will feature local DJs spinning their favorite tunes nonstop from Noon Saturday to Noon Sunday, keeping 24-Hour Town pumped with hot tracks. Speaking of tracks, at the end of event weekend, everyone cleans up, leaving no trace beyond tire tracks that the event ever occurred.
Epic Rides has become world famous for producing events that celebrate the many positive aspects of mountain biking. Events such as the 24 Hours in the Old Pueblo Presented by Tucson Medical Center, Tour of the White Mountains, the Whiskey Off-Road and the Grand Junction Off-Road Presented by U.S. Bank are popular with participants because they offer challenging, fun riding and emphasize the joy and health benefits inherent in the sport.