Drift Innovation Named Official Action Camera


Drift Innovation Named Official Action Camera Partner for 2013 USA Pro Challenge



Colorado-Based Company Breaks Into the World of Professional Cycling with Seven-Stage Road Race

EAGLE, Colo. (June 5, 2013) – Drift Innovation, manufacturers of high-quality action cameras, is the official action camera partner for the 2013 USA Pro Challenge. As a feature of the partnership, Drift will capture footage of the nearly 600-mile road race using the feature-rich HD Ghost action camera. Footage taken from the vantage point of the riders will be used to help fans get closer to the action than ever before. Cameras also will be onboard event motorcycles and chase cars to bring a unique perspective to fans and viewers.

“The USA Pro Challenge has grown to be one of the most highly-anticipated races in North America, and I am thrilled for Drift to be onboard to support this event and become further immersed in the cycling community,” said John Rounds, CEO of Drift Americas. “It’s the perfect event platform for Drift’s HD Ghost camera – lots of high-intensity action in an unbelievable setting.”

Dubbed “America’s Race,” the third annual USA Pro Challenge’s seven stages will take riders throughout the state of Colorado from Aug. 19-25. Beginning in Aspen/Snowmass, the race winds its way through the towering Rocky Mountains, topping altitudes of more than 12,000 ft., to the circuit finish in Denver. The race challenges the sport’s toughest professional cyclists to compete on the epic course consisting of lung-busting climbs, winding mountain passes and heart-pounding sprints.

“The Pro Challenge is America’s most exciting professional cycling race and as we continue to grow we are always looking for new ways to showcase the action and elevate the experience for fans,” said Shawn Hunter, CEO of the USA Pro Challenge. “Drift’s HD Ghost will be key to capturing the exhilarating racing and will help put fans right in the middle of it all.”

The recently launched HD Ghost builds on a unique feature set, which includes an industry-first two-way LED remote control with on/off indicator light, video recording/tagging capabilities in continuous loop mode, and an integrated two-inch Corning® Gorilla® Glass LCD screen. An all-in-one solution, the HD Ghost will catch everything from breakaways to crashes and victories. Racers will capture point-of-view footage with Drift’s HD Ghost camera. Drift also will work with select athletes to provide feedback and professional insight on products from the line.

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