World Bicycle Relief Grassroots Awareness

April 16 Boulder Cycle Sports in Boulder will host a World Bicycle Relief and its Grassroots campaign at their shop. The World Bicycle Relief in short is "Simple, sustainable transportation is an essential element in disaster assistance and poverty relief." The event April 16 will be from what I can tell, largely an awareness presentation of who they are. Below is the press release for the event.

BOULDER, Colo. (March 26, 2009) – The lights will be shining bright on April 16 as Boulder Cycle Sport, 4580 Broadway – Unit B, hosts an after-hours event in support of World Bicycle Relief and its Grassroots campaign.

“This is a chance for us to give back a little bit to a great organization,” says Brandon Dwight, owner of the shop. “It’s an opportunity to get the fantastic Boulder active sports community involved in raising awareness about The Power of Bicycles and the impact a bike can have on someone’s life.”

The event kicks off at 7:30 p.m. with a chance to learn more about the program from World Bicycle Relief Grassroots head Katie Bolling. Then Boulder resident Kurt Refsnider will detail his Grassroots efforts leading up to and racing in the 2,770-mile, self-supported 2009 Tour Divide this June. Refreshments will be served.

“Hearing Kurt’s inspirational story as he trains for the Divide will be amazing,” according to Bolling. “While his event is obviously pretty extreme, it’s just one example of the types of fun things folks can do on behalf of World Bicycle Relief.” Bolling said groups throughout the country are walking, running, riding and taking part in other activities that tell the World Bicycle Relief story.

World Bicycle Relief was founded by SRAM Corporation in 2005 and is supported by many leaders in the bicycle industry. World Bicycle Relief specializes in large-scale, comprehensive bicycle programs by providing supply chain management, technical knowledge and logistics expertise to poverty relief and disaster assistance initiatives. To date, more than 50,000 new bicycles have been provided in support of healthcare, education and economic development opportunities.

Boulder Cycle Sport was named a Top 100 Retailer in 2007, following being named Best New Bike Shop in America in 2006. The mission of Boulder Cycle Sport is to provide the highest level of customer service and to offer cycling products they trust and use themselves. Boulder Cycle Sport strives to be the foremost resource for all cycling needs.