2nd Annual Blue River Century and Metric Century
Supports the Fight Against Cancer
Boulder, CO — May 20, 2009 — Following a successful inaugural year in 2008, the 2nd annual Blue River Century returns to challenge cyclists with some of the most awe-inspiring terrain in the Rocky Mountains. The Blue River Century also continues its association with the Lance Armstrong Foundation (LAF) in the fight against cancer. As an official grassroots fund raising event of the LAF, last year's effort netted $14,000 in funds for cancer research. This year the goal is to reach $50,000 in donations for the Lance Armstrong Foundation.
Event Director and Founder, Marie Willson has turned her passion for cycling into an experience that not only offers a unique chance to ride amongst Colorado’s highest peaks, but also serves as a positive affirmation of life and as an inspiration for those who have been touched by cancer. When asked why she founded this event to benefit LIVESTRONG, Marie commented, “I align with and believe in the LAF’s philosophy that Unity is Strength, Knowledge is Power and Attitude is Everything. This was an opportunity to make a difference incorporating two things I’m passionate about; cycling and the battle against cancer.”
This year's event aims to accommodate cyclists of all levels. There are two rides and multiple finish options. All courses share a common starting point at River Run at Keystone and follow paved roads throughout Summit County. New to the Blue River Century this year is the addition of a metric century, a 62 mile course covering 3,300 feet of elevation gain. The century, a 100 mile course, provides three different finish options for riders looking for a longer more challenging ride. The scenic Montezuma finish covers 99.42 miles and gains 5,950 feet of elevation. With the A-Basin finish, cyclists will cover 98.62 miles and gain 6,470 feet. Finally, the burly Loveland Pass Challenge goes 105.62 miles and climbs 7,680 feet. *mileage and distance are close approximations this year due to some required detours.
Because the century course riders reach the same final aid station, they can choose on the day of the event to conclude their ride with whichever finish option they feel most comfortable. Of particular interest to avid Front Range and Summit County cyclists is the event date (June 20th) which falls one day after Ride the Rockies and one day before the Bicycle Tour of Colorado. Many riders also use the Blue River Century as training for the Triple Bypass ride, which is held two weeks later.
The Blue River Century aims to be an Eco-friendly experience, with volunteers and organizers putting in an extra effort to make this a zero-waste event. Organizers have made the ride a truly Colorado-based event, focusing on local sponsors and companies involved in promoting a natural and organic lifestyle and or companies that are cycling related. Recycling will also be available and encouraged during the event. “We are fortunate to live in an area that understands the importance and value of a healthy lifestyle and caring for our environment. We want this ride to reflect those values,” Willson says.
The Blue River Century is a family friendly day with fun post-ride activities, including a cook-out and a DJ. Prizes will also be awarded to top fundraisers and there will be giveaways to participating riders during the post-ride event. Sponsors such as Pearl Izumi in Silverthorne, Full Cycle, Polar Bottle, Crocs and other local companies have donated fun prizes that will be given away in drawings. Lodging specials in Keystone are also available on the Blue River Century website.
The registration fee to ride the century is $75. Those aiming to ride the metric century can sign up for $65. There is also a minimum donation of $50 per rider to be made to the LAF by June 20th. The cost for both rides increases by $10 starting June 13th. There is a special deal for teams participating in the events: register 4 riders and the 5th rider's registration is FREE.
Proceeds raised by the Blue River Century will enable the LAF to continue to support both those afflicted by cancer as well their families and survivors of this terrible disease. Since its inception in 1997, the LAF has awarded more than $29 million to cancer research and survivorship programs. 82% of the funds raised goes directly to several community programs, raising awareness, advocacy programs and of course cancer research.