Hudz-Subaru announces Elite Cyclocross Team

Press Release from Hüdz-Subaru

Hüdz-Subaru announces Elite Cyclocross Team and Grass-Roots Program

(Boulder, CO) Hüdz, Subaru and the Vista Auto Group are pleased to
announce their support of a 10-person Elite cyclocross team for the 2009-10
season. The team is managed by 303 Racing, LLC in Boulder, Colorado and
features Jon Baker, Chuck Coyle, Matt Pacocha, Colby Pearce, and Brad White
on the men’s team, and Lauren Hall, Lara Kroepsch, Rebecca Much, Emily
Van Meter and Wendy Williams on the women’s squad. In conjunction with
the Elite team, Hüdz-Subaru will also be organizing a National Grass-Roots
Program designed to offer support to crossers of all levels.

“It really is ambitious for a first year program,” said Hüdz owner
Lance Johnson, co-director of the team, “But with a partner like Subaru
and the Vista Auto Group (which also runs a successful road team) we have a
wealth of experience to draw from. Plus, when we were able to attract such
an incredible group of racers we decided to just put our head down and go
for it.” The team will be co-directed by racer Chuck Coyle, himself a
9-year veteran pro racer for teams like Nutra-Fig, Successful Living, and
currently the Subaru-Vista Auto Group road team.

The Grass-Roots Program capitalizes on the sponsor relationships that the
elite team has been able to build and provides support for racers just
getting into the sport, or looking for additional support to move up
through the ranks. “It’s really all about bringing more riders to
‘cross,” said Coyle, “It’s a sport that is growing like crazy and
the opportunity to be a part of that is really exciting.” Grass-Roots
members will be able to take advantage of discounts from team sponsors Blue
Competition Bicycles, Hüdz, TRP, Rudy Project, Veloce Speedwear, and
“Admittedly we started this process late, but when you are able to find
a partner that is as committed to cycling as Subaru you are way ahead of
the game. The relationships that Vista Auto Group has brought to the team
have also been invaluable,” said Johnson. “We’re here to build a
sustainable program that can help elite riders reach their goals and to see
that the up-and-comers stick with the sport and become the next generation
of elites.”

“The Grass-Roots Program is also a big focus,” said Coyle. “In a
perfect world it would serve as a feeder program to the Elite team and we
would be able to see riders come up from the beginner ranks to watch them
compete at a world-class level. Of course, as much as anything finding the
right people to support is key – you want riders who don’t just put up
good results, they are good people too. As a sponsor it’s just as
important, maybe more so, that your riders are well respected and well
regarded by their peers, particularly at that level.” Hüdz-Subaru will
be accepting applications for the Grass-Roots Program through September
15th, 2009.
For more information on the Hüdz-Subaru cyclocross team visit For information on the Grass-Roots Program email

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